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entrepreneur Kim Viney

by Martha Russell | July 30, 1997

Kim Viney is an entrepreneur, a graphic designer and co-owner/operator (with husband, David Viney) of Hardwood Hills [since 1983], a cutting-edge 430-acre mountain bike and cross-country ski facility. Hardwood Hills (near Barrie, ON) were to host the 2008 Olympics in Mountain Biking if Toronto were to get the Olympic Bid. In 1996, Hardwood Hills hosted the mountain bike Canada Cup, which was also the National Championships. They also hosted the National Nordic Ski Championships in 1993.

In 1977, Kim, at age 18, married Dave Viney, a teacher at her high school. Kim bought a house, put herself through four years of Ontario College of Art and Design’s Communication-Design program and obtained a degree in 1981. Then, working full-time as a graphic designer, Kim and Dave opened a cross-country ski, bike and running shop called, The Racing Stripe (in Toronto).

In 1985, Kim opened another business, Kimberly Viney Graphic Design.

In 1988, as Hardwood Hills was growing bigger and bigger, they moved The Racing Stripe retail operation, their residence and Kim’s design business to Hardwood Hills. Kim designs all of Hardwood Hills’ signage and advertising, and still manages some freelance work.

In December, 1991, Hardwood Hills hosted a World Cup cross-country ski competition. Kim was the first woman chair of an organizing committee for a World Cup event. Kim is currently the past chair (and first woman director) of the Ontario Ski Resorts Association (OSRA). She is also past chair of the Cross Country Committee for OSRA and of the Huronia Tourism Association, and she is a founding member of Ski Barrie. Kim has also sat on the Board for the Ontario Ski Council and now sits on the Board and Executive of a newly-formed regional tourism group called Lake Country.

Kim’s most recent creation is the “Kim Viney Studio Gallery” which is located just up the road from Hardwood Hills. Kim paints in her “free time” in water-colour, oil and pastel, and sells her work from the studio. Kim’s studio is part of the Images Thanksgiving Studio Tour each year, which essentially encompasses the areas of Orillia, Oro-medonte and Barrie. Check it out!

You’re amazing Kim! And you’re paving the way for other women to succeed in the organization and operation of sports associations and facilities in Canada. Not to mention, an inspiration to us all!

Resources for this story
  • Camp Entrepreneur for young women 12-17 to develop skills and confidence to launch their own business. Branches in Illinois, Indiana, Nebraska, New York, Ohio and Pennsylvania. Weekly tuition ranges from $175 (commuters) to $495 (room and board) (US funds), June through July. Contact The National Education Center for Women in Business, 1-800-632-9248
  • Wendy Priesnitz, A Kid’s Guide to Starting a Business at Home (The Alternative Press, St. George, ON, 1994)
  • Debbie Moore, When A Woman Means Business (Fontant, London, 1990)
  • Monica Townson, Independent Means: A Canadian Woman’s Guide to Pensions and a Secure Financial Future (MacMillan Canada, 1997)

This feature was first published on’s predecessor site CoolWomen.


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